This isn’t the way to do investment at all. But it is my immediate reaction to WeWork.
Adam Neumann is handsome. Therefore the business is shite.
That is, good looking will get you a long way in raising money, creating PR, establishing a company. It gets you nowhere in producing a profit. I(t’s possible to suggest that the handsomeness has got him that far but it won’t get him that bit further.
So, the investment’s a crock.
Yes, I know, weird way of looking at it but…..it does accord with human psychology at least.