Tesco has discontinued some of its own-brand products after an investigation found that they are the exact same items as cheaper alternatives.
The Creamfields and ‘Grower’s Harvest’ product ranges are marketed as distinct from Tesco’s own-brand product ranges and tend to be sold at higher prices.
However a review of the batch codes from some comparable products from the different ranges show they are in fact produced at the same factories.
Further examination revealed that the contents of the products also appeared to be identical, meaning that the only differences were the branding and cost to the customer, an investigation by BBC One’s Morning Live has found.
Selling the same thing at a higher price – what’s not to like?
Well, OK, you might not want everyone knowing about it but……