I was checking that old story of the bounty on cobras leading to people breeding them and found this:
Around 2010, online retailer Vitaly Borker found that customer posts elsewhere on the Internet about negative experiences with his eyeglass-sale website, DecorMyEyes, actually drove more traffic to it since the sheer volume of links pushed the site to the top of Google searches. He thus made a point of responding to customer complaints about the poor quality of the merchandise they received and/or misfilled orders rudely, with insults, threats of violence and other harassment.[21] Borker continued these practices under different names throughout the next decade despite serving two separate sentences in U.S. federal prison over charges arising from them
Oh, Bravo, Bravo, massed cheers!