The departures at GoPuff come as the once hot market for ultrafast delivery faces challenges from rising wages, labour shortages and the cost of living crisis.
Rapid delivery companies raised billions of pounds last year as investors piled into the sector, hoping to hook consumers on the convenience of groceries that would arrive in minutes.
Of course, there are many businesses that succeed just fine without tempting me to be a customer. But I’ve never really grasped this idea that it would make sense to have this v fast delivery. The labour content, on what’s likely to be a fiver or tenner’s worth of low margin groceries. How can that ever be made to pay?
Shrug?