Not that anyone thought different:
A lab-grown diamond company founded by one of Labour’s biggest donors has been banned from showing adverts that fail to say its gems are artificial.
Skydiamond, set up by the founder of energy firm Ecotricity, Dale Vince, has been accused of misleading consumers in some of its advertising campaigns.
The green energy tycoon’s company, which sells engagement rings starting at £3,000, claims to have created the world’s first carbon-negative certified diamonds “mined entirely from the sky”.
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