Shares in Aston Martin plunged by as much as 14pc on Wednesday after the struggling luxury carmaker revealed losses almost doubled in the first three months of the year.
The company said it had sunk £139m into the red during the opening quarter, as losses rose almost 90pc compared to £74m a year ago.
This stemmed from a 10pc fall in overall sales to £268m, fuelled by a 63pc drop in the number of SUVs sold to dealerships.
So the dash for volume with the DBX isn’t working then. Or, as we might put it, brands are less expandable than some are willing to bet they are.
Being known for really top notch two seater sporties doesn’t quite carry over to the sensible car for the second wife or, perhaps, her potential replacement in training.
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