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Very clever – as long as no one finds out

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According to technology news site The Register, HP informed its customer service team it would be changing its “interactive voice response” system this week to include a mandatory delay.

Staff members were told the company’s “objective is to influence customers to increase their adoption of digital self-solve, as a faster way to address their support question. This involves inserting a message of high call volumes, to expect a delay in connecting to an agent and offering digital self-solve solutions as an alternative.”

The message to HP staff adds: “The wait time for each customer is set to 15 minutes – notice the expected wait time is mentioned only in the beginning of the call.”

But once people find out you’re doing that then the reputational damage, well…..

The post Very clever – as long as no one finds out first appeared on Tim Worstall.


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