The Duchess of Sussex will not be selling clothing under her new “As Ever” brand name after trademark authorities ruled it could risk “likelihood of confusion” with a Chinese clothing company.
As Ever, the name the Duchess said she had “secured” in 2022, has been found to be similar to the name of clothing firm ASEVER, which supplies garments to high street stores.
Checking trademarks is one of those things you do before designing the products. No?
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